One of the toughest tasks in freelancing is getting clients . You might feel a heavy burden when it comes to getting clients. Do not overthink because there are easier ways that you can use to get freelancing clients in Kenya. I will show you five ways that can help you get clients as a freelancer.
These five ways will make clients come to you. Stop spending huge sums on advertisements to hunt down clients. Here are my top 5 ways of getting freelance clients in Kenya.
1. Improve your portfolio
A good portfolio is like a whistle-blower; it catches anyone’s attention; this is what you need (to be noticed by clients). The attraction starts with your portfolio. Learn about the 10 tips on how you can create an amazing portfolio.
Your portfolio can either be offline or online (here are 8 steps to create your online portfolio).
2. Join an online community group
After creating a profile that shows how you can make things better for clients, join an online community group. Most online communities are usually free to join. All you need is an email address and internet connection.
If you can’t find a group that resonates with you, create your own. Online communities help you in different ways like getting access to collective information, learning more about your passion and getting the benefits of networking. (Sharing gigs and getting referrals).
3. Utilise freelance job platforms
There are several job platforms that a freelancer can use. They help you to add your name and profile to the list of other freelancers in order to access gigs whenever they are posted.
Platforms like Fiverr, Upwork, LinkedIn and many others can help you get new clients and make long last business relationships.
During the Covid-19 outbreak, companies are opting for freelancers because they need less supervision, utilise less company resources and get the job done quickly.
4. Attend physical and virtual meetings
Events have hidden benefits that most people do not know. You as a freelancer should know these three benefits.
- A network of people (people who might be your clients).
- A bunch of opportunities.
- Knowledge from speakers and other attendees.
So, every time you attend a physical or virtual event, take away more than three benefits. In this fast pacing world, who you know compliments what you know. Virtual events give you access to many new people in a short time but don’t underestimate the power of in-person events (authentic human connection).
Physical events make you meet people face-to-face which creates trust by amplifying your credibility. As a professional freelancer, you should consider attending networking events more often.
5. Utilise your social media platforms
Freelancing in Kenya is like a one-man army where you handle all the activities of your business, especially the marketing department.
The good news is that social media makes it easy for you to reach out to potential clients online. It provides cost-efficient means of showcasing and pitching your best work.
Take these tips seriously if you want to get freelance clients via social media.
- Be generous with your knowledge.
- Target a specific audience.
- Personalise your direct messages (DMs).
- Regularly update your social media profiles.
Now you have the toolbox of getting freelance clients. The best tool is joining a community. Do you want to do freelancing in Kenya? then you should look for reliable community of freelancers and join, I recommend GetPaid.africa.
Till next time, I wish you the best in getting clients.