Sales And Marketing for a Freelancer In Kenya play a vital role in connecting businesses to potential customers.
Kenya is a technological hub. It is regarded as Silicon Savannah. The technological boom in Kenya has made it home to some of the fastest-growing startups. In this regard, Kenya has experienced a sharp increase in the number of sales and marketing freelancers. But, what exactly is the role of a freelance marketer?
Who is a freelance marketer
Freelance marketers play a vital role in connecting businesses to potential customers. They help businesses to sell their products to the target customers easily compared to the traditional marketing approach. With their extensive network, freelance marketers contact their target audience and direct them to the right website to make an order.
There has been a considerable increase in the number of freelance marketers with some making careers out of it. Sales and marketing freelancers in Kenya mostly rely on popular social sites such as Facebook, Twitter, and recently, Tik Tok. There is also a sizeable number of freelance marketers turning to professional websites to optimize their online visibility.
Although most freelance marketers in Kenya rely on popular sites such as LinkedIn, it does not always guarantee success. There are other equally effective freelance platforms that you use to enhance their online visibility and enjoy free online marketing tools and tips.
Positioning yourself as a sales and marketing freelancer in Kenya
Freelance marketing is highly competitive. While Kenya is a relatively smaller market, its high potential calls for strategic positioning among freelance marketers for future success. Unlike in developed countries such as the U.S, Canada, and the UK which have more than 80% internet penetration, Kenya is among the leading in Africa with 22.6% according to a World Bank report. The high internet penetration rate means that freelance marketers in Kenya should be ready with their skills and tools to tap into the expanding market.
You should choose your area of specialization, learn how to create services proposals, and set competitive prices. Understand that you cannot market everything that comes your way. Therefore, you should identify your market niche to boost your performance.
Benefits of working as a freelance marketer in Kenya
- Highly lucrative given the fast penetration of the internet in Kenya
- High chance of getting high monthly income
- It is the best option amid the high unemployment
- Promotes good work-life balance because it is detached from corporate strings
- You can work with several brands at the same time
- It is an opportunity to enhance your marketing creativity
As a sales and marketing freelancer in Kenya, you should understand that it is a progressive journey. You first need to build the necessary skills, start a digital marketing website, build a personal website, and develop connections with other freelancers.